Nectere is an emerging company that nurtures less fortunate communities and teaches individuals about how to easily grow and care for a vegetable garden. They provide seeds and care cards for plants that grow best in the Baltimore and Washington D.C. area for each season. The logo mark includes a flower shape created by the spades of shovels to symbolize growth and community. A fun color palette with custom illustrations help the brand be seen as welcoming and attractive to their audience. Fully recyclable packaging helps to keep their carbon footprint to minimal.